Search Engine Optimization is a technique that enables organizations to create a strong web presence on google. However, there are cases where due to time constraints SEO is not considered a most logical step. This is where SEM(Search Engine Marketing) comes into play. Search Engine Marketing is a second name for paid advertising on search engines like google. Bing etc. There is another aspect to SEM which is paid advertising on social networking sites like Facebook, Twitter, Linkedin, etc.
Unlike SEO, SEM gives results instantly. New organizations, seasonal campaigns usually rely on SEM for their promotions as they can’t wait for SEO to trigger.
SEM offers a variety of options in order to target the kind of audience on the basis of location, interests, age group and many more. This granular approach of SEM makes it much more efficient than SEO. Fast conversion, brand recognition and lead generation campaigns give successful results on SEM platforms.
